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Assertive matte liquid lipstick is part pink, part peach, and all punch.

Made for the statement-makers and rule-breakers, Assertive is ready for a full day of mouthing off. Long-wearing and weightless, the formula’s peachy undertones make for an empowering and flattering lipstick. Beautiful with a bite—Assertive won’t back down. 

Be seen and heard.

Claims: Cruelty-free, Vegan. 
Size: 0.11 fl oz. / 3.25 ml


What is it?

A pop of color that sends a message. Our unconventional, long-wearing formula melts onto the lips for a buildable, strong, matte finish.

How do I use this?

Use the applicator to trace your outer lip line, fill and let dry. Swipe on once for a quick pop of matte color. Swipe on twice to make a loud statement with added payoff.


Bold Hydration: Jojoba oil, coconut oil, and vitamin E means soft lips and locked in moisture.

Outspoken Pigment: Empowering formula creates punchy, full color coverage that doesn’t flake.

Unflinching Wear: Spend less time re-applying and more time mouthing off.

Full ingredients here