How Pre-Orders Work
Why We Do Pre-Orders
We're small, independent, and self-funded. Pre-orders let us move quickly, give our community a say in what we create, and turn what's happening in the world into beauty products that give back. None of it happens without you.
You Make It Happen
When you pre-order, you're helping turn an idea into a real product and securing yours before it's available. You'll be charged when you place your order.
We Keep You Posted
Good things take a little time! Blue Wave is expected to ship in early January. We'll keep you updated by email along the way, including if anything changes.
It's On Its Way
Once Blue Wave is ready, we'll ship your order and send you tracking information. Anything else in your order ships with it, so order in-stock products separately if you want them sooner.
Product images are previews. Final packaging and design details may vary slightly from what's shown.
How to Use
(01) Squeeze
Squeeze a little Blue Wave straight onto your lips or onto a fingertip for a sheer hint of blue shimmer.
(02) Melt In
Tap or glide it across your lips and let the cushiony, buttery formula melt in for soft, smooth, hydrated lips.
(03) Turn Out
Add a second layer for more blue shimmer and a glossy, high-shine finish.
Good to Know
Good For
Soft, smooth, hydrated lips, plus a daily dose of millennial optimism.
Feels like
A cushiony, buttery balm that melts right in and leaves your lips soft and smooth, never sticky. We are so back.
Smells like
A subtle, barely-there vanilla, a little sweet treat to celebrate with.
FAQs
Will it turn my lips blue?
No. It's sheer, so you get a hint of blue shimmer on your natural lips with a glossy finish.
Is it sticky?
No. It's a cushiony, buttery balm that melts right in, so you get a glossy finish and soft, smooth lips without the sticky part.
Does it smudge or transfer?
It's designed to stay put. The sheer, cushiony formula won't smudge, but it may transfer lightly, like any balm.
Can I wear this with other lip products?
Yes. It's sheer, so wear it alone for a hint of blue shimmer or over your favorite lipstick for a glossy, high-shine finish.
What makes it different?
It's hydrating, vegan, cruelty-free, and paraben-free. It gives your lips a sheer blue shimmer and the perfect glossy finish with a nourishing, buttery feel.
When does it ship?
Pre-orders are open now, and we're aiming to ship by early January.